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品牌标语Brand slogan

匠·心·悟·道 知·行·合·一

Corporate purposes

企业宗旨

我们是新中式生活雅物坚定的推广者,将现代审美与中国传统文化器物相结合,向世界 展示中国工艺的魅力和文化底蕴。

We are a firm promoter of the new Chinese lifestyle, combining modern aesthetics with traditional Chinese cultural artifacts to showcase the charm and cultural heritage of Chinese craftsmanship to the world.

Corporate vision

企业愿景

世界需要了解中国,中国也需要世界的舞台来展示自己的大国风范和文化底蕴。知行堂始终坚守本 心,致力于打造中国文创产业的品牌,成为中国传统文化和新中式生活方式的继承者和推广者。

The world needs to understand China, and China needs the world stage to showcase its great country style and cultural heritage. Zhixingtang always adheres to its heart and is committed to building the top brand of Chinese creative industry and becoming the successor and promoter of Chinese traditional culture and new Chinese lifestyle..

【品牌文化 / BRAND CULTURE】

公司秉承朴实严谨的匠人精神,追求精益求精的特色工艺,将恬静雅致的中式文化融入到现代生活之中。

Adhering to the simple and rigorous spirit of craftsmanship, the company pursues the craftsmanship of excellence and integrates the quiet and elegant Chinese culture into modern life.

【核心价值 / CORE VALUE】

传统:每个产品系列都具有某个时代独具美感的符号和文化内涵

创新:在新的时代赋予传统文化新的价值与意义

极致:我们追求细节,把每件产品都打造成艺术品

Tradition: Each product line has the unique symbol and cultural connotation of a certain era.

Innovation: Giving new value and meaning to traditional culture in the new era.

Extreme: We pursue perfection and make every product into a work of art.

【核心能力 / CORE COMPETENCE】

最天然:深入产品原产地,万里挑一,从产品起点把控天然品质。

高标准:层层把关,严格规范生产流程,用绝对高于市场水平的标准,满足顾客需求。

精细化:生产工艺高度精密化,于细节处一丝不苟,用细节打动人心。

承匠心:以历史为骨,传承老一辈匠人手艺,纳物归真,让世界看到中国手工艺的独特魅力。

重原创:原创设计,不跟风,不盲从,让信仰更具力量。

Most natural: deep into the origin of the product, pick one of the best, from the starting point of the product to control the natural quality.

High standards: Layers are checked, production processes are strictly regulated, and customers' needs are met with standards that are absolutely higher than the market level.

Refinement: The production process is highly precise, meticulous in the details, and touches the hearts of the people with details.

Ingenuity: With history as the bone, inheriting the craftsmanship of the older generation of craftsmen, bringing things back to the truth, let the world see the unique charm of Chinese handicrafts.

Re-original: original design, do not follow the trend, do not blindly obey, let the faith more power.

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