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【公司简介/COMPANY PROFILE】

山东知行堂文化创意有限公司于2014年正式成立,公司建成集研发部、设计部、生产部、市场部、品宣部、互联网事业部于一体的专业团队,完善集设计研发、生产加工、市场运营、文化艺术展馆、售后服务完整产业结构。知行堂与全国数百家非遗工坊已经建立长期合作关系, 将中国传统工艺与现代审美相结合,研发生产具有实用功能和文化内涵的新中式雅物,坚定不移地成为传统文化的继承者和传播者。

知行堂正在用实际行动践行自己的理念,不忘初衷,砥砺前行。

 

 

 

Zhixingtang Cultural and Creative Co., Ltd. was formally established in 2014. The company has established a professionalteam integrating R&D department, design department, production department, marketing department, product propagandadepartment and internet business department to improve design, research and development, production and processing,and market operation., cultural and art exhibition hall, after-sales service complete industrial structure. Zhixingtang hasestablished long-term cooperative relations with hundreds of non-legacy workshops across the country, combining traditionalChinese crafts with modern aesthetics, researching and developing new Chinese-style objects with practical functions andcultural connotations, and unswervingly becoming the inheritance of traditional culture. And communicators.

Zhixingtang is practicing its own ideas with practical actions, and does not forget the original intention.

【品牌故事/BRAND STORY】

中国传统文化历经五千年岁月不衰,源远流长,是人类文明的巨大财富。

作为文化的爱好者,知行堂于1996年开始艺术品的收藏。随着时间的推移,我们逐渐认识到,任何一件器具,不仅仅是材料工艺的结合,更是使用者精神价值的具象体现。中国的文人雅士独特的审美品位和风雅的生活方式,从他们的生活所用的雅物可见一斑。

我们处在一个快节奏的生活中,人们不再注重生活的质感和仪式感,囿于柴米油盐酱醋茶,却不得其味。如何提高生活的品位,让清新风雅的生活方式以一种全新的面貌回归大众的视野,面对着汹涌而来的全球化浪潮,如何维护我们自身的文化命脉,保持和发扬自己的民族特性及文化个性,是知行堂一直在思考的问题。

中国传统文化深厚底蕴, 手工艺文化是中华传统物质文化的重要组成部分,有着悠久的历史和辉煌的成就,蕴含独特意趣的文化精粹。在知行堂收藏过程中逐渐发现传统文化的缺失和能代表中国手工技艺的失传,这是中国传统文化的损失,也是世界文明的损失。以此为契机,知行堂开始组建团队,遍访中国各大原材料基地和非遗工坊,希望重拾几近没落的传统手工艺。在中国崛起与国际接轨的契机,如何让世界了解纯正的中国传统文化和艺术审美,需要每个中国的人的思考。

于是,知行堂于2005年开始构思知行堂文化馆的蓝图,历经四年,文化馆建成,并正式对外展出,越来越多的人开始接触在日常生活中难以见到的古典雅物,这更坚定了知行堂弘扬中国传统文化,打造古典生活的信念。

 

 

 

Chinese traditional culture has a long history of 5,000 years and is a great asset of human civilization.As a cultural enthusiast, the founder of Zhixingtang began collecting art in 1996. Over time, we gradually realized that any piece of equipment is not only a combination of materials and crafts, but also a concrete manifestation of the spiritual value of the user. The unique aesthetic taste and elegant lifestyle of Chinese literati are evident from the elegance of their lives.

We are in a fast-paced life, people no longer pay attention to the texture of life and the sense of ritual, succumbing to the sesame oil and vinegar tea, but not the taste. How to improve the taste of life, let the fresh and elegant lifestyle return to the public's vision with a new look, face the surge of globalization, how to maintain our own cultural lifeline, maintain and carry forward our national identity and Cultural personality is a question that Zhixingtang has been thinking about.

The traditional Chinese culture is deeply rooted. Handicraft culture is an important part of Chinese traditional material culture. It has a long history and brilliant achievements, and contains the cultural essence of unique interest. In the process of collecting works of art by the founders, it gradually discovered that the lack of traditional culture and the loss of Chinese handicrafts are the loss of Chinese traditional culture and the loss of world civilization. Taking this as an opportunity, the founders began to form a team to visit China's major raw material bases and non-legacy workshops, hoping to regain the almost traditional craftsmanship. At the juncture of China's rise and international integration, how to let the world understand the most pure Chinese traditional culture and artistic aesthetics requires the thinking of every Chinese person.

Therefore, the founder of Zhixingtang began to conceive the blueprint of the Zhixingtang Cultural Center in 2005. After four years, the Cultural Center was built and officially exhibited. More and more people began to touch the ancient elegant objects that are hard to see in daily life. This has further strengthened the belief that Zhixingtang promotes Chinese traditional culture and creates classical life.

【发展历程/DEVELOPMENT PATH】

1996年,“知行堂”开始艺术品的收藏

2009年,知行堂文化馆正式建成并对外展出

2012年,“知行堂”开始进行产品工艺和原材料的梳理,寻找国内好的工匠工艺和产品原材料

2014年,山东知行堂文化创意有限公司正式注册。同年,垄断性收购10年以上星月菩提子,与毛感乡县政府共同推出《星月菩提产业化标准》。

2015年,扩充产品线,整合传统市场五大好材料,推出星月菩提、小叶紫檀、魅影、老山檀、椰蒂等材质的五大系列产品

2016年,进一步推动自主研发和个性化定制,推出金银珠宝饰品系列产品。

2017年,企业产业升级,由文玩行业以核心扩展到传统文化器具行业,并考察全国各地非遗工坊,与全国数百家高水平工坊建立长期的合作关系。

2018年,正式推出“茶空间”、饰品、雅玩器具等三大系列产品。同时开展线下业务,布局全国线下店运营。上海南京路建立运营中心,在北京东华门、上海万德大厦、广州荔湾广场建立办事处,在海口日月广场、潍坊怡和星国际建立线下体验店。

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